A Decade of Veganuary

16th January 2024

As we step into the new year, The Pantiles is thrilled to be part of the global Veganuary movement, celebrating its monumental 10th anniversary. Launched in York in 2014, Veganuary has not only gained international acclaim but has also played a pivotal role in inspiring millions to adopt a vegan lifestyle for 31 days.

Six Million People Take the Pledge

According to recent research by YouGov, nine percent of Brits, equivalent to approximately six million people, have taken the Veganuary pledge at least once since its inception. Famous personalities like Brian May, Jasmine Harman, Chris Packham, Peter Egan, Deborah Meaden and Kellie Bright have all joined the ranks of Veganuary participants, showcasing the broad appeal of this global initiative.

Other notable supporters include Joaquin Phoenix, Joanna Lumley, Paul McCartney and Evanna Lynch – all having contributed to the campaign’s positive brand makeover for veganism.

Veganuary Facts

  • 71% of GB adults are familiar with Veganuary.
  • 53% of past participants have embraced Veganuary more than once.
  • 85% of non-vegan past participants have reduced their consumption of animal products.
  • Motivations for embarking on Veganuary include animal welfare (62%), environmental reasons (54%), personal health (46%) and global health (30%).

The Worldwide Impact

Veganuary’s impact extends far beyond the UK, with official chapters in seven countries and participants from every corner of the globe.

Veganuary’s Head of Communications, Dr. Toni Vernelli, emphasises the significant shift in the conversation around veganism, with Veganuary’s inclusive and non-judgmental approach playing a key role:

“Having been vegan myself for more than 30 years, it’s amazing how the conversation around veganism has changed in recent years and I know Veganuary’s friendly, non-judgemental, just-give-it-a-go-for-a-month-and-see-what-you-think approach has played an instrumental role in this shift.”

She added: “To everyone who took their first step towards a vegan diet with us in January 2014 – Happy 10th Veganniversary! To everyone taking their first step with us today – welcome to a growing global movement taking positive action for a better world.”

Vegan Options at The Pantiles

At The Pantiles, we understand the importance of providing diverse and delectable vegan options across our eateries, cafes, bars and restaurants. As you embark on your Veganuary journey, indulge in a feast of flavours curated by our talented chefs. From epicurean eats at our restaurants to café classics with a plant-powered twist and bar bites beyond borders, we’ve got your cravings covered.

As you explore Veganuary at The Pantiles, not only are you savouring delicious plant-based options, but you’re also contributing to a positive change in the world.

Vegan Chickpea Curry

If you’re looking to try out a delicious vegan recipe at home, we recommend this vegan chickpea curry dish – a firm family favourite.


  • 1 can of chickpeas, drained and rinsed
  • 1 can of coconut milk
  • 1 onion, finely chopped
  • 2 cloves of garlic, minced
  • 1 tablespoon curry powder
  • 1 teaspoon ground turmeric
  • 1 teaspoon ground cumin
  • Salt and pepper to taste
  • Fresh coriander for garnish
  • Cooked rice for serving


  1. In a large pan, sauté the chopped onion and garlic until translucent.
  2. Add the curry powder, ground turmeric, and ground cumin. Stir well to coat the onions and garlic with the spices.
  3. Pour in the coconut milk and bring the mixture to a gentle simmer.
  4. Add the drained chickpeas and simmer for 15-20 minutes, allowing the flavours to meld.
  5. Season with salt and pepper to taste.
  6. Serve the curry over cooked rice, garnishing with fresh coriander.


Ready to embark on a plant-powered adventure? Find out more at veganuary.com