Times of Change at Jack Wills

14th February 2018

For more than 18 years, Jack Wills has brought British heritage-inspired wares of the highest quality to the wardrobes of a spirited and inspired youth, epitomising what it is to be British, irreverent and carefree.

Jack Wills has now launched their Times of Change spring collection… and it’s very exciting!

Spring Collection

Times of Change is Jack Wills’ first campaign of 2018. Celebrating a shift in the brand, with new product and visual aesthetics, whilst recognising that customers are also feeling change in their world both on a national and global level.

This campaign heralds the return of prolific fashion. Times of Change also encompasses Jack Wills’ ‘statement of intent’, encapsulating the ambition of the brand, in both attracting new audiences throughout the UK and around the world, as well as the new elevated spring collection showcasing its signature definition of effortless British style.

You can shop the new range in-store at Jack Wills in The Pantiles now.

About Jack Wills

Established by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills is known for heritage-inspired classics with a contemporary twist and is proud to fly the flag for Britain around the world, whether through a collaboration with a Yorkshire mill or the Jack Wills Seasonnaires’ summer on the islands of Martha’s Vineyard and Nantucket.

Since 1999, it has since expanded to become an international brand with 90 across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 130 countries worldwide via jackwills.com.

Peter Williams founded Jack Wills at the age of 23, having graduated from UCL with a degree in economics. He returned to the role of CEO in August 2015, having stepped away in 2012, and has since overseen a buy-out with BlueGem, owner of the iconic Liberty department store in London, driving forward the reinvigoration of the Jack Wills brand.

Be sure to browse and buy these heritage-inspired classics at Jack Wills next time you visit The Pantiles.