Jack Wills & Wool

Jack Wills has a love for wool, with this natural wonder-fibre being a mainstay in their collections season to season.

This autumn they’re supporting the Campaign for Wool; a global endeavour initiated by its patron, His Royal Highness The Prince of Wales.

The campaign hopes to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.

The Campaign for Wool

The Campaign for Wool is encouraging a collaboration between a community of woolgrowers, retailers, fashion designers, manufacturers, interior designers and artisans.

From luxurious fine merino knitwear and cloth to hardwearing products for the home, the campaign serves to educate consumers on the versatility of the product.

Since its launch in 2010, The Campaign for Wool has helped increase demand for the fibre, seeing a threefold increase in the price farmers receive for their wool.

Jack Wills

Wool is natural, warm and sustainable – the reasons why Jack Wills are backing the Campaign for Wool initiative. It features heavily in the Jack Wills autumn collection, with contemporary coats and autumnal jumpers in abundance.

For AW17, Jack Wills is continuing with its iconic cable crew jumpers, and its bestsellers – the trench coat and mac – have been reconstructed out of wool.

See the ladies’ collection / See the men’s collection

The Benefits of Wool

Due to its natural DNA, wool is a biodegradable proteina fibre that can decompose quite easily over a matter of years. While doing so, it releases valuable nitrogen-based nutrients into the soil.

As long as sheep are around, it is a readily-available renewable fibre. Clothes made from 100% wool are also odour and fire resistant.

How to Care for Wool

If you want to keep your wool in tip top shape, follow these steps from Jacks Wills:

1. Handwash your garment inside out with a trusted detergent (one designed to be used with wool) in a big basin of warm water.
2. Squeeze the soapsuds through the garment to avoid felting.
3. Take your garment out of the basin and squeeze to get rid of excess water – but don’t wring as it could stretch out of shape.
4. Reshape your garment to its original shape, then leave to dry on a flat surface. Don’t hang it – gravity isn’t wool’s friend – this will distort its shape.
5. Once dry, store flat so it keeps its shape.

Head into the Jack Wills stores in The Pantiles to browse their Autumn/Winter 17 collection of woollen wonders.